Simple and Authentic: Reimagining Scientific Anglers

By John Van Vleet, Marketing Manager Three years ago, Scientific Anglers was purchased by the Orvis Company. Immediately following the acquisition, opinions throughout the industry varied wildly: some praised the deal, noting that it would give SA some much-needed fly-fishing oversight and an infusion of capital; others badmouthed the move, cynically wondering if this meant the end of the Scientific Anglers. It turns out that reports of our death were greatly exaggerated. Over the past…

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